iPhones In Australia Good for the Marketplace – Even for those not carrying it

Posted: June 12, 2008 in Design, Internet/Telco
Tags: ,

 Telstra to benefit the most from iPhone: Not Even Carrying it ! 

Leading telecoms analysts have claimed that Telstra will probably benefit the most from the iPhone’s release in Australia and may not even carry it. Two strategists from financial advisor Merrill Lynch said, despite not carrying it. This is due to the mobile data usage and wireless data services such as web surfing and music downloads, generating sales for Telstra’s Next G network and the hype that Optus, Vodafone and Hutchison, will produce.

It is believed that 1.31 million iPhones will be shipped to Australia by 2012, a figurewhich amounts to approximately 6% of the national population. The IDC report said that Apple’s newly announced 3G iPhone is expected to take 7.38% of the converged device market by the end of 2012.

 Due to the likely shortage of stock immediately after launch it is predicted frustrated buyers will opt for some other new devices like the HTC Diamond and Blackberry Bold that will be launching around the same time as the iPhone. 

It was not widely reported that the $199 US for the 8GB iPhone and $299 (US) for the 16GB model appears to be subsidised in the US by AT&T. Optus will be offering a similar plan and Vodafone may also offer a pre-paid model (charging the full cost of the handset). But it was not clear if any handsets will be unlocked so it can be used form any carrier. This might will lead to more hacking in the Australia Market where thousands already have hacked US and UK I-phones already.  

Optus and Vodafone have said that they will sell the iPhone when released in Australia on July 11.

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